Commercial judgement
Brokerage requires more than locating a contact. Product fit, supply conditions, counterparties, market structure, risks and route to transaction all matter.
About Sienda
Commercial experience, intelligence and technology under one roof.
Sienda Ltd is a British international brokerage business founded in 2012, combining commercial intermediation with internally developed business intelligence.
Company and founder
Experience that crosses commerce, systems and evidence.
Sienda Ltd provides the commercial framework for international brokerage, sourcing, procurement, representation and market-development work.
Bob Mazzei's professional career began in 1987. His background spans international commerce, brokerage, procurement, commercial development, IT and systems, data analysis, business engineering, project and product management and professional education.
More than 30 years of international commercial experience sit alongside nearly four decades of work with technology and business systems. That combination shapes how Sienda investigates markets, evaluates counterparties and develops commercial opportunities.
Commercial brokerage is the business. Business intelligence is the operating advantage.
How the capability is used
Business intelligence
Sienda develops and applies its own analytical systems using data, AI and automation to investigate markets, products, suppliers and commercial opportunities.
Technology in support
Systems development, AI and automation support the brokerage process. They are not presented as separate IT consultancy services.
Commercial enquiry
CONTACT SIENDAHave a commercial opportunity to explore?
Whether you have a product to represent, a supplier to find or a market opportunity to assess, contact Sienda.