Commercial intelligence on demand — building materials
A company operating in the building-materials sector required focused commercial intelligence to support a business decision without commissioning a lengthy traditional market-research project or building an internal research function.
The situation
Management needed to understand a market, the relevant commercial landscape and the organisations operating within it.
The problem was not simply finding information. Large quantities of public information were already available.
The difficulty was identifying what was commercially relevant, structuring it around the company’s objective and turning it into intelligence that could support a decision.
The work
Sienda provided the analysis through an Intelligence Delivered as a Service model.
The assignment began with a defined commercial question and target market.
Structured analysis was combined with targeted external discovery to examine relevant companies, market characteristics, competitors, potential customers or partners and other factors connected to the client’s objective.
The information was then filtered, interpreted and organised into a concise commercial intelligence output rather than delivered as an unstructured collection of search results.
The outcome
Management received a focused view of the market and the commercial organisations relevant to its objective.
The service reduced the amount of internal research required and provided decision-ready intelligence that could be used immediately for further commercial evaluation and action.