Field and commercial intelligence — international fresh produce
Fruklas S.L. needed faster access to operational knowledge in the field while also making better use of the commercial, logistics and sales information generated across its international fresh-produce activities.
2023–2025 · Spain · EU · International Markets
The situation
Agricultural knowledge and business data served very different purposes but shared a common problem: useful information was distributed across people, documents and operational systems.
Field teams needed quicker access to relevant production knowledge, while management needed a more practical way to interrogate sales, logistics and operational information.
The work
Two complementary tools were developed.
The first provided structured support for agricultural and field-related questions using company and crop-specific knowledge.
The second focused on business intelligence, allowing authorised staff to interrogate operational, logistics and sales information using natural language.
Both were made available through a secure, role-based environment designed for use by staff with different technical backgrounds.
The outcome
Operational knowledge became easier to access without relying entirely on individual specialists, while management gained a faster way to explore business information and identify relevant patterns.
The project connected practical agricultural knowledge with commercial intelligence without forcing both activities into the same workflow.